Yuli, you say winning a Queen’s Award was a dream come true. Can you tell us more about that?
A. As a child, I remember looking at the packaging of Vitabiotics Vitamins and setting a mental target to one day win a Queen’s Award. 20 years later, we’ve won two!
What made you apply for your awards?
A. My boyhood dream was probably there in the background somewhere. But it wasn’t just that. As the world’s No.1 specialist and pioneer in LED lighting, we believed we deserved the Innovation Award. The award panel obviously thought so too. The kudos of winning that award in 2018 lead to our international sales growing considerably. So, it made sense to apply for International Trade Award.
What has winning the International Trade Award meant for Midstream as a business?
A. The Queen’s Awards are the most prestigious of all the business awards in the UK. And we’re incredibly proud of winning two of them. This latest award reflects the hard work our staff and partners put in to achieve the fast, international growth we’ve seen. Winning this Queen’s Award, coupled with last year’s Sunday Times Fast 100 award, really helps solidify our credibility in the market. And, when it comes to our partners and suppliers it inspires confidence in our brand. So, winning awards like this has a real net benefit to the business. This award also grabs the attention of everyone else who’s been involved in our journey.